Advertorial Illustration
Chosen brand: Sony
Considering the popularity of Sony products and the widespread love for music, I have chosen Sony Headphone WH-1000XM4 for my advertorial illustration.
Development
Color Scheme
The color scheme that has applied in this artwork are vibrant and fancy colors, neutral tones, and pastel colors. The vibrant and fancy colors are primarily utilized in the psychedelic art elements, infusing the illustration with energy and visual appeal. In contrast, the product is presented in a neutral color palette, emphasizing its minimalist design. Besides that, the use of pastel colors for the human figure and typography adds a touch of softness and elegance, symbolizing the beauty that the illustration aims to convey the message of “the beauty of sound”.
Mock Up
Rationale
This advertisement encompasses several key concepts and ideas. Firstly, the primary focus is on the noise-canceling feature of the Sony Headphone. To visually represent this feature, a negative space is utilized, surrounding the human and the earphone to symbolize blocking out external "noise." Additionally, a psychedelic art pattern is incorporated to further emphasize the notion of noise. Furthermore, considering the tagline of "Feel the beauty of sound" associated with Sony Headphone, a handwritten font with a touch of elegance and slight distortion is employed, personally created to embody this concept.
Final Artwork
The illustration is mainly for educational purpose
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